main
_________CV: Visual Communication Designer
 
 
ICONOGRAPHY
(2011) Expanding Iconography in Digital Age
(2011) Expanding Iconography > As a 'Barcode'
(2011) Expanding Iconography > Library Classifications
(2011) Expanding Iconography > As a Language
(2010) Expanding Iconography > Syntax
(2007) ISOTYPE Created in a Limited Line Frame
(2007) Typeface Created in a Limited Line Frame
 
NARRATIVE ARCHITECTURE
(2011) Course: Envisioning Information
(2010) July 4th 1999, Bloomington IN USA
(2009) What time is it now?
(2009) He wants to be friends with her
(2009) More Beautiful Moments and Memories
(2006) Menus with Intuitive Ideas for Right Flatware
 
RESEARCH
(2009) Following History of the Chinese Language
(2009) Mysteries of the Alphabet
(2008) A Look at the Sun in Various Scripts
(2006) Trend Stream 2007: Will
(2005) Trend Stream 2006: Simplicity
(2004) Seal Engraving
___
INTERACTIVE BOOKS
(2010) I am not only located in space and in time
(2009) A Story Composed with Only /Shi/
(2008) Knitting Book
(2008) The Formation Rules of the Chinese Character
 
EXHIBITION DESIGN
(2009) Korean Pavilion of Heimtextil Frankfurt 2009
(2008) Korean Pavilion of Heimtextil Frankfurt 2008
 
GRAPHIC DESIGN
(2008) Amulets
(2008) Amulets on New Year's Letter Paper
(2008) Train in the Phoenix Island Resort in Jeju Island
(2004) Hitchcock comes to Korea
___
CORPORATE IDENTITY AND EVENT IDENTITY
(2007) A Coffee House_Take a Break
(2007) SPM Talos
(2006) Seoul Toto Kid's Dental Clinic
(2006) The Korean People Artist Federation
(2006) On Game, No Game
(2006) Ewha Institute for Biomedical Law & Ethics
(2006) Ecosil
(2006) Record
(2005) Alquimste in Firstview
(2004) Mindtrip in Firstview
 
 
A Coffee House - Take a Break C.I
Corporate Identity + Poster, 17.5” x12.0”
 
“Take A Break” is the name of a coffee house. This place offers customers a space where they can get some rest and stay a while to enjoy their break. Reflecting such objectives, the identity of the coffee house was expressed with a comma, a punctuation mark which implies a break. A smiling face, made by adding a round hole to the comma, symbolizes a customer who is enjoying the space.