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_________CV: Visual Communication Designer
 
 
ICONOGRAPHY
(2011) Expanding Iconography in Digital Age
(2011) Expanding Iconography > As a 'Barcode'
(2011) Expanding Iconography > Library Classifications
(2011) Expanding Iconography > As a Language
(2010) Expanding Iconography > Syntax
(2007) ISOTYPE Created in a Limited Line Frame
(2007) Typeface Created in a Limited Line Frame
 
NARRATIVE ARCHITECTURE
(2011) Course: Envisioning Information
(2010) July 4th 1999, Bloomington IN USA
(2009) What time is it now?
(2009) He wants to be friends with her
(2009) More Beautiful Moments and Memories
(2006) Menus with Intuitive Ideas for Right Flatware
 
RESEARCH
(2009) Following History of the Chinese Language
(2009) Mysteries of the Alphabet
(2008) A Look at the Sun in Various Scripts
(2006) Trend Stream 2007: Will
(2005) Trend Stream 2006: Simplicity
(2004) Seal Engraving
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INTERACTIVE BOOKS
(2010) I am not only located in space and in time
(2009) A Story Composed with Only /Shi/
(2008) Knitting Book
(2008) The Formation Rules of the Chinese Character
 
EXHIBITION DESIGN
(2009) Korean Pavilion of Heimtextil Frankfurt 2009
(2008) Korean Pavilion of Heimtextil Frankfurt 2008
 
GRAPHIC DESIGN
(2008) Amulets
(2008) Amulets on New Year's Letter Paper
(2008) Train in the Phoenix Island Resort in Jeju Island
(2004) Hitchcock comes to Korea
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CORPORATE IDENTITY AND EVENT IDENTITY
(2007) A Coffee House_Take a Break
(2007) SPM Talos
(2006) Seoul Toto Kid's Dental Clinic
(2006) The Korean People Artist Federation
(2006) On Game, No Game
(2006) Ewha Institute for Biomedical Law & Ethics
(2006) Ecosil
(2006) Record
(2005) Alquimste in Firstview
(2004) Mindtrip in Firstview
 
 
Seoul Toto Kid’s Dental Clinic
Corporate Identity + Interior Design, 100.3”x259.8”, Outer Facade by Wood
 
Corporate Identity
The Visual symbol mark was designed for the kid-specialized dental clinic. The lovely designed cheek tooth mark is associated with the shape of clouds. It shows that the clinic is particularly for kids.
 
X-Ray room - Pluorescent Stickers and Paint
Due to the darkness, an X-ray room is known for the scariest room by kids in the clinic. As one way to get rid of the scare one side of the wall is full of the fluorescent stickers as the shape of the constellation. While they enjoy the beautiful scenes, the X-Ray check-up will be finished.
 
Medical Office
Kids are usually afraid of going to the dental clinic. Thus, the whole environment of this clinic was designed to amuse and soothe them while they are in the clinic. The graphic shaped like a cloud was intended for patients to feel under illusion that they are lying down on the sky comfortably while getting a treatment.